I’m Uswa, a project manager with a background in digital marketing. I’ve managed work for local businesses and helped teams find better ways to stay organized.
From shared documents to a custom operations platform · My role: identifying tracking problems and proposing a better workflow
Employees were having trouble keeping track of client work. We changed tools more than once, but tasks still got delayed. I realized we needed to rethink how client information and employee tracking fit together.
I helped move the process from shared documents to spreadsheets and then ClickUp. When the tracking problems continued, I came up with the idea for our own platform for employees to track client data and work.
01 / Google Docs
I started with shared Google Docs to lay out service packages, recurring tasks, priorities, and milestones. As work grew, employees had trouble tracking what needed to happen across client accounts.
02 / Spreadsheets
We moved to spreadsheets to track client status, service type, assignments, priorities, and notes. The screenshot shows our Google Sheets tracker, part of the spreadsheet stage of the process.
03 / ClickUp
We then moved to ClickUp to organize work by service area and track tasks, assignees, and priorities. Even with that change, our workflow still was not organized enough, and tasks continued to be delayed.
04 / Custom platform
I proposed creating our own employee platform to bring client data and work tracking together. The interface shown brings together a Client Manager, Task Board, and Team Trackers for client information, assignments, and daily progress.
Changing tools did not automatically solve the tracking problem. Each attempt helped me see more clearly what employees needed in order to follow the work. That led me to propose a platform built around the way our team operated.
Sites for a nonprofit and for local businesses, built to make the next step (donate, call, refill) easy to find.
ICNA Relief New York
Marketing Coordinator · 2024 to present · Redesign led by me
Homepage: a clear message, with Donate and Volunteer one click away.
Cause cards, each leading to its own page
Cause page with Donate Now above the fold
Impact section with key numbers
Cheema Auto Repair & Collision
Long Island City, Queens · Auto repair
Bold, dark homepage with the phone, email, and address right at the top and a clear Contact Us button.
Bergenline Drugs
West New York, NJ · Pharmacy
Friendly, colorful design with Refill Prescriptions, Contact Us, and Leave us a Review buttons, a Spanish-language note, and a chat widget.
Family Care Pharmacy
Totowa, NJ · Pharmacy
Clear Refill Prescription button, free delivery messaging, easy-to-scan service cards, and a chat widget.
Parsippany, NJ · Sep 2025 – Jan 2026 · My role: project lead and hands-on execution
When customers searched “pharmacy near me,” Lakeshore Pharmacy ranked outside the top 10 across most of its local area. That limited its visibility in local search results.
Each dot is a search from a different spot in a 7 × 7 grid around the pharmacy. Red means ranked far down; green means ranked at the top.
These results describe the displayed local ranking scans, not a universal search position or a measurement of sales. Rankings vary by search location and date.
Technical foundations and recognition for work in my community.
CS50 · Harvard University
Completed nine problem sets and a final project in computer science.
View credential ↗
Assemblymember Michaelle C. Solages · February 7, 2026
Recognized for community service, leadership, and advocacy at the ICNA Relief New York Annual Banquet.
Assemblywoman Jennifer Rajkumar · March 25, 2021
Recognized for serving the diverse communities of Queens during the COVID-19 pandemic.
